The Selling Process

Phase 1

Defining a Win

  • Outlining your objectives

  • What is your motivation?

  • What is your ideal moving date?

  • Where are you moving?

  • What is most important to you?

Knowing the Market

  • Market Dynamics: Macro v. Micro

  • Market Forces: Supply v. Demand

  • The Numbers: Where is the market going

  • Analysis of active, pending, sold listings

The Plan

  • Outline features and benefits

  • Determining your key differentiators

  • Establish the target market and buyer profile

  • Our buyer attraction strategy

Phase 2

Listing Details

  • Complete documentation & agreements

  • Discuss property improvements

  • Our staging strategy

  • Photography and media

  • Working backwards from launch

Preparing for Launch

  • Property launch materials

  • Traditional advertising

  • Our digital plan

  • Social media strategy

  • The Kingston Lane advantage

  • Open house strategy

  • Direct mail and community approach

Phase 3

Introducing the Property

  • Launching the marketing plan

  • Identifying your potential buyer

  • Showing the property

  • Monitor interest and feedback

  • Weekly reports, updates, & strategy

  • Adapting to changes in the market place

The Negotiation Process

  • Collect written offers

  • In-depth offer analysis

  • Strategically respond to offers

  • Negotiate to optimize price and terms

  • Our multiple offer process

  • Back up strategies

Phase 4

Closing Process

  • Execute the contracts

  • Complete disclosures

  • The contingency periods

  • Fulfill duties & responsibilities

Closing

  • Transitioning from the property

  • Final documentation

  • The final 10 days

  • Closing and celebration

Working Together Again

  • Following up & keeping in touch

  • Second homes & investment properties

  • Providing resources

  • Feedback, testimonials, & referrals

  • Our raving fan process

  • Black Instagram Icon
  • Black Facebook Icon
  • Black LinkedIn Icon
  • Black Twitter Icon

165 River Rd Ste # 2  Tahoe City, CA. 96145 | 530.412.4495 | lukas.brassie@compass.com

© 2018| All Rights Reserved

CA # 02044437 NV# S. 186035